#2 - STAND OUT FROM THE REST.

Remember when I told you that parents don't really care about your bio? That might be a shock, because since the dawn of time that's the ONLY thing people put in their lesson ads:

A flyer that is bound to be ignored by parents everywhere. Sorry, Mark. This is boring.

A flyer that is bound to be ignored by parents everywhere. Sorry, Mark. This is boring.

Instead, be specific in how you share yourself with parents. What quality of a human are you? Be committed to being 100% authentic and real in how you share who you are.

I promise you: 

you are magnetic when you are being yourself. You don't have to try to fit some sorta "guitar teacher" stereotype in order to make a buck.

When I'm writing my elevator pitch to parents, I like to use the 3 Ps:

PATIENT: How will you be patient with their child?

Ex: "I believe that kids of any level can deal with being frustrated if they have a teacher willing to support them."

POSITIVE: Why are you a positive influence on their child?

Ex: "See, any child can play guitar. In my lessons, we'll work on conquering self-doubt, or criticism, and just staying in a positive mindset." 

PASSIONATE: Where are you passionate - especially with your own music?

Ex: "I don't force or convince my students to play anything they don't want to. We'll roll with their passion, their music tastes, and at their own pace."

Then, I'll add in 1-2 lines at the end establishing my credibility as a teacher:

Ex: I have a B.F.A. in jazz performance from Berklee College Of Music, and MTV called my last album "easy on the ears."